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Customers can visit the site and complete the surveys on mykfcexperience. The target of KFC is to provide maximum satisfaction to their customers and so they conduct the survey to understand the people's perception of their service and food quality. There are several questionnaires, which generally asked by KFC to the customers on their survey portal: The first part is close-ended questionnaires and second is open-ended ones allows a user to rate and write, respectively.